Cornerstone Sport & Entertainment is India's premier full-service sports management and entertainment company. We represent elite athletes, create iconic sporting events, and deliver unparalleled entertainment experiences across the nation.
Partner With UsFounded in 2010, Cornerstone Sport & Entertainment has established itself as a transformative force in India's sports and entertainment landscape. With headquarters in Mumbai and regional offices in Delhi, Bangalore, and Kolkata, we serve clients across the nation and internationally.
We are committed to delivering world-class standards in every aspect of our work, from athlete representation to event execution.
We build relationships based on trust, transparency, and ethical practices, ensuring long-term partnerships with clients and stakeholders.
We constantly evolve with the industry, leveraging technology and creative thinking to develop cutting-edge solutions for our clients.
We believe in the power of sports to unite communities and are dedicated to grassroots development and social impact initiatives.
Our journey began with a vision to professionalize sports management in India. Today, we manage over 150 elite athletes across 25 different sports disciplines, including cricket, football, badminton, tennis, athletics, and kabaddi. Our event management division has successfully executed more than 300 major sporting events, from international tournaments to corporate sports leagues.
Cornerstone's entertainment division produces and promotes concerts, comedy shows, and cultural festivals that have entertained over 2 million people across India. Our integrated approach allows us to create synergies between sports and entertainment, delivering comprehensive solutions for brands seeking to connect with diverse audiences.
Our team of over 150 professionals includes former athletes, sports scientists, marketing experts, and event specialists who bring unparalleled expertise to every project. We maintain strategic partnerships with international sports agencies, media networks, and corporate sponsors to maximize opportunities for our clients.
Athletes Represented
Events Executed
Sponsorship Generated
Years of Excellence
We offer end-to-end solutions across the sports and entertainment ecosystem, providing specialized services tailored to meet the unique needs of athletes, brands, and audiences.
Comprehensive representation services including contract negotiation, brand endorsements, financial planning, media training, and career development. Our dedicated athlete managers work closely with sports professionals to maximize their potential on and off the field.
We provide specialized support in areas such as nutrition planning, mental conditioning, injury rehabilitation coordination, and post-career transition planning. Our network of industry contacts ensures our athletes receive opportunities aligned with their career goals and personal values.
Strategic marketing solutions that connect brands with sports properties and audiences. We develop integrated campaigns leveraging athlete endorsements, team partnerships, event sponsorships, and digital activations to create meaningful brand engagement.
Our analytics team uses data-driven insights to measure campaign effectiveness and ROI. We specialize in creating authentic connections between brands and sports enthusiasts, with expertise in sectors including consumer goods, automotive, technology, and financial services.
End-to-end planning and execution of sporting events, concerts, and entertainment experiences. From conceptualization to post-event analysis, we manage every detail including venue selection, logistics, production, ticketing, security, and broadcast coordination.
Our portfolio includes international cricket matches, football tournaments, marathon events, music festivals, and corporate entertainment experiences. We prioritize spectator safety, operational excellence, and creating memorable experiences for all attendees.
Strategic negotiation and management of broadcast and digital media rights for sports properties and events. We maximize revenue for rights holders while ensuring optimal distribution and audience reach across television, OTT platforms, and digital channels.
Our expertise includes rights valuation, contract structuring, production standards, and compliance monitoring. We work with domestic and international broadcasters to create compelling content packages that engage viewers and drive advertising revenue.
Customized sports-based programs for corporate clients including employee engagement initiatives, client hospitality events, CSR projects, and brand-building activations. We design experiences that align with corporate objectives and values.
Services include corporate sports leagues, wellness programs, athlete appearances, sponsorship strategy, and sports-themed marketing campaigns. We help companies leverage the power of sports to enhance team morale, build brand loyalty, and achieve business goals.
Identification, nurturing, and development of sporting talent through our network of academies and training programs. We provide young athletes with access to world-class coaching, facilities, and competition opportunities to help them reach their full potential.
Our development programs include scholarship initiatives, talent scouting networks, coaching clinics, and international exposure tours. We focus on holistic development that balances athletic excellence with education and personal growth.
We represent some of India's most accomplished and promising sports personalities across multiple disciplines.
Cricket - National Team
Indian cricket team all-rounder with 150+ international appearances. Brand ambassador for 8 major brands.
Badminton - World #8
Commonwealth Games gold medalist and national champion. Represented India in 3 World Championships.
Football - ISL Star
Captain of Mumbai FC with 200+ professional appearances. Youth development advocate and brand influencer.
Tennis - WTA Top 50
First Indian woman to reach Wimbledon quarterfinals in 25 years. Sports diplomacy envoy and youth mentor.
Experience world-class sporting and entertainment events curated and managed by Cornerstone.
Featuring top 50 global players competing for $500,000 prize pool. Hosted at NSCI Dome, Mumbai with expected attendance of 15,000 spectators daily.
NSCI Dome, Mumbai
Get TicketsAnnual charity match featuring Bollywood stars and sports legends. Proceeds benefit education initiatives for underprivileged children.
Wankhede Stadium, Mumbai
Get TicketsAsia's largest marathon with 50,000 participants from 40 countries. Featuring full marathon, half marathon, and 10K categories.
Marine Drive to Bandra-Worli Sea Link
Register NowHear from athletes, brands, and partners who have experienced the Cornerstone difference.
"Cornerstone transformed my career beyond the field. Their strategic guidance on endorsements and media presence has been invaluable. They're more than managers; they're career partners."
Indian Cricket Team
"Our partnership with Cornerstone on the Mumbai Marathon exceeded all expectations. Their operational excellence and attention to detail resulted in a flawless event with record participation."
CMO, Reliance Foundation
"As an international brand entering the Indian market, Cornerstone provided invaluable insights and connections. Their sports marketing strategy delivered exceptional ROI and brand visibility."
Director, Global Sports Marketing, Nike Asia
Ready to elevate your sports or entertainment venture? Contact our team today.
Office No. 501, 5th Floor, Infinity Tower
Bandra Kurla Complex, Mumbai
Maharashtra 400051, India
General: +91-22-61234567
Athlete Management: +91-22-61234568
Events: +91-22-61234569
Email: [email protected]
Monday - Friday: 9:00 AM - 7:00 PM
Saturday: 10:00 AM - 4:00 PM
Sunday: Closed
Emergency contact available 24/7 for athletes