Elevating Sports & Entertainment in India

Cornerstone Sport & Entertainment is India's premier full-service sports management and entertainment company. We represent elite athletes, create iconic sporting events, and deliver unparalleled entertainment experiences across the nation.

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Our Cornerstone Philosophy

Founded in 2010, Cornerstone Sport & Entertainment has established itself as a transformative force in India's sports and entertainment landscape. With headquarters in Mumbai and regional offices in Delhi, Bangalore, and Kolkata, we serve clients across the nation and internationally.

Excellence

We are committed to delivering world-class standards in every aspect of our work, from athlete representation to event execution.

Integrity

We build relationships based on trust, transparency, and ethical practices, ensuring long-term partnerships with clients and stakeholders.

Innovation

We constantly evolve with the industry, leveraging technology and creative thinking to develop cutting-edge solutions for our clients.

Community

We believe in the power of sports to unite communities and are dedicated to grassroots development and social impact initiatives.

Our journey began with a vision to professionalize sports management in India. Today, we manage over 150 elite athletes across 25 different sports disciplines, including cricket, football, badminton, tennis, athletics, and kabaddi. Our event management division has successfully executed more than 300 major sporting events, from international tournaments to corporate sports leagues.

Cornerstone's entertainment division produces and promotes concerts, comedy shows, and cultural festivals that have entertained over 2 million people across India. Our integrated approach allows us to create synergies between sports and entertainment, delivering comprehensive solutions for brands seeking to connect with diverse audiences.

Our team of over 150 professionals includes former athletes, sports scientists, marketing experts, and event specialists who bring unparalleled expertise to every project. We maintain strategic partnerships with international sports agencies, media networks, and corporate sponsors to maximize opportunities for our clients.

150+

Athletes Represented

300+

Events Executed

₹2.5B+

Sponsorship Generated

12

Years of Excellence

Our Comprehensive Services

We offer end-to-end solutions across the sports and entertainment ecosystem, providing specialized services tailored to meet the unique needs of athletes, brands, and audiences.

Athlete representation and management

Athlete Management

Comprehensive representation services including contract negotiation, brand endorsements, financial planning, media training, and career development. Our dedicated athlete managers work closely with sports professionals to maximize their potential on and off the field.

We provide specialized support in areas such as nutrition planning, mental conditioning, injury rehabilitation coordination, and post-career transition planning. Our network of industry contacts ensures our athletes receive opportunities aligned with their career goals and personal values.

Sports marketing and sponsorship

Sports Marketing

Strategic marketing solutions that connect brands with sports properties and audiences. We develop integrated campaigns leveraging athlete endorsements, team partnerships, event sponsorships, and digital activations to create meaningful brand engagement.

Our analytics team uses data-driven insights to measure campaign effectiveness and ROI. We specialize in creating authentic connections between brands and sports enthusiasts, with expertise in sectors including consumer goods, automotive, technology, and financial services.

Event management and production

Event Management

End-to-end planning and execution of sporting events, concerts, and entertainment experiences. From conceptualization to post-event analysis, we manage every detail including venue selection, logistics, production, ticketing, security, and broadcast coordination.

Our portfolio includes international cricket matches, football tournaments, marathon events, music festivals, and corporate entertainment experiences. We prioritize spectator safety, operational excellence, and creating memorable experiences for all attendees.

Broadcast and media rights

Media Rights Management

Strategic negotiation and management of broadcast and digital media rights for sports properties and events. We maximize revenue for rights holders while ensuring optimal distribution and audience reach across television, OTT platforms, and digital channels.

Our expertise includes rights valuation, contract structuring, production standards, and compliance monitoring. We work with domestic and international broadcasters to create compelling content packages that engage viewers and drive advertising revenue.

Corporate sports solutions

Corporate Sports Solutions

Customized sports-based programs for corporate clients including employee engagement initiatives, client hospitality events, CSR projects, and brand-building activations. We design experiences that align with corporate objectives and values.

Services include corporate sports leagues, wellness programs, athlete appearances, sponsorship strategy, and sports-themed marketing campaigns. We help companies leverage the power of sports to enhance team morale, build brand loyalty, and achieve business goals.

Talent development and academies

Talent Development

Identification, nurturing, and development of sporting talent through our network of academies and training programs. We provide young athletes with access to world-class coaching, facilities, and competition opportunities to help them reach their full potential.

Our development programs include scholarship initiatives, talent scouting networks, coaching clinics, and international exposure tours. We focus on holistic development that balances athletic excellence with education and personal growth.

Featured Athletes

We represent some of India's most accomplished and promising sports personalities across multiple disciplines.

Rajiv Sharma - Cricket
Rajiv Sharma

Cricket - National Team

Indian cricket team all-rounder with 150+ international appearances. Brand ambassador for 8 major brands.

Priya Desai - Badminton
Priya Desai

Badminton - World #8

Commonwealth Games gold medalist and national champion. Represented India in 3 World Championships.

Arjun Patel - Football
Arjun Patel

Football - ISL Star

Captain of Mumbai FC with 200+ professional appearances. Youth development advocate and brand influencer.

Meera Reddy - Tennis
Meera Reddy

Tennis - WTA Top 50

First Indian woman to reach Wimbledon quarterfinals in 25 years. Sports diplomacy envoy and youth mentor.

Upcoming Events

Experience world-class sporting and entertainment events curated and managed by Cornerstone.

November 15-20, 2023

India International Badminton Championship

Featuring top 50 global players competing for $500,000 prize pool. Hosted at NSCI Dome, Mumbai with expected attendance of 15,000 spectators daily.

NSCI Dome, Mumbai

Get Tickets
December 5, 2023

Cornerstone Celebrity Cricket League

Annual charity match featuring Bollywood stars and sports legends. Proceeds benefit education initiatives for underprivileged children.

Wankhede Stadium, Mumbai

Get Tickets
January 12-14, 2024

Mumbai International Marathon

Asia's largest marathon with 50,000 participants from 40 countries. Featuring full marathon, half marathon, and 10K categories.

Marine Drive to Bandra-Worli Sea Link

Register Now

Client Testimonials

Hear from athletes, brands, and partners who have experienced the Cornerstone difference.

"Cornerstone transformed my career beyond the field. Their strategic guidance on endorsements and media presence has been invaluable. They're more than managers; they're career partners."

Rajiv Sharma
Rajiv Sharma

Indian Cricket Team

"Our partnership with Cornerstone on the Mumbai Marathon exceeded all expectations. Their operational excellence and attention to detail resulted in a flawless event with record participation."

Anjali Kapoor
Anjali Kapoor

CMO, Reliance Foundation

"As an international brand entering the Indian market, Cornerstone provided invaluable insights and connections. Their sports marketing strategy delivered exceptional ROI and brand visibility."

David Chen
David Chen

Director, Global Sports Marketing, Nike Asia

Get In Touch

Ready to elevate your sports or entertainment venture? Contact our team today.

Our Headquarters

Office No. 501, 5th Floor, Infinity Tower
Bandra Kurla Complex, Mumbai
Maharashtra 400051, India

Phone & Email

General: +91-22-61234567
Athlete Management: +91-22-61234568
Events: +91-22-61234569
Email: [email protected]

Business Hours

Monday - Friday: 9:00 AM - 7:00 PM
Saturday: 10:00 AM - 4:00 PM
Sunday: Closed
Emergency contact available 24/7 for athletes